Creativity

TAC: HomeSafely -- 3

Drive safe--yeah, I'm talking to you!

Published on Dec 18, 2012

Editor's Pick

The Australia Transport Accident Commission teamed with Naked Communications on this very personal road safety campaign that taps social media to remind drivers, in a very targeted way, to drive safely. Drivers are invited to send safety messages to their loved ones over Twitter, with the hashtag #Homesafely, and the TAC then uses those messages on billboards on specific drivers' commutes home, or in radio messages. The campaign will run until January 14, 2013, and according to Naked Communications Founder/Global Head of Behavioural Science Adam Ferrier, it's produced 3,000 messages in half a day. See more of the executions to the right.

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About

Credits

Date
Dec 18, 2012
Agency:
Naked Communications Melbourne
Client:
TAC

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