Home Gallery Video Taco Bell Bacon Mall Bacon Lovers, Is This the Mall of Your Dreams? Taco Bell's Surreal Ad Promises the Real Stuff in Latest Product By Alexandra Jardine. Published on Jul 21, 2015 Editor's Pick The craze for bacon-themed products -- silk scarves, an alarm clock, a bacon-fuelled motorbike and more -- seems never-ending. So Taco Bell and Deutsch turned to this when creating an ad to promote its Bacon Club Chalupa. Set to a remake of Tears For Fears' track "Mad World," it takes place in a surreal shopping mall where the protagonist sees products made of bacon, from clothes and shoes to sunglasses, tattoos and cologne, wherever he turns. But, as the voiceover informs us: "Bacon you can't eat is bacon you don't need." The spot is by Deutsch and was directed by Reset's Vesa Manninen. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJul 21, 2015Agency:Deutsch - L.A. Chief Marketing Officer:Chris BrandtClient:Taco BellVice President, Brand Creative Director:Tracee LaroccaDirector of Advertising:Aron NorthBrand Experience:Alexandra BunnFood Consultant:Carolyn AvelinoChief Creative Officer, North America:Pete FavatExecutive Creative Director:Brett CraigGroup Creative Director:Guto ArakiGroup Creative Director:Tom PettusCreative Director:Andy PearsonCreative Director:Ken SlaterAssociate Creative Director:Jeremiah WassomSenior Copywriter:Chris PouyDirector of Integrated Production:Vic PalumboExecutive Integrated Producer:Paul RoyIntegrated Producer:Jamie GartnerAssistant Integrated Producer:Evan AronsonMusic Director:Dave RoccoDirector of Integrated Business Affairs:Abilino GuillermoBusiness Affairs Manager:Nestor GandiaDirector or Broadcast Traffic:Carie BonilloSenior Broadcast Traffic Manager:Sarah FreearkChief Executive Officer, North America:Mike SheldonPresident, Los Angeles:Kim GettyLive Action Production Company:RESETDirector:Vesa ManninenManaging Director:Dave MorrisonExecutive Producer:Jeff McDougallProducer:Jennifer IngallsLine Producer:Ahnee BoyceEditing Company:Therapy StudiosEditor:Doobie WhiteExecutive Producer:Joe DiSantoFinishing/VFX Company:Therapy StudiosCG:Elliot Jobe @ THEREAudio Post Company:Therapy StudiosMixer:Jeff FullerColor Facility:MPCSenior Colorist:Mark GethinProducer:Summer McCloskeyTrack:"Mad World" by HalseyWriter:Roland OrzabalPost Production:Therapy StudiosExecutive Producer:Joe DiSantoEditor:Doobie WhiteAssistant Editor:Amy BostromHead of Production:Allegra BartlettPost Production:Therapy StudiosExecutive Producer:Joe DiSantoEditor:Doobie WhiteAssistant Editor:Amy BostromHead of Production:Allegra BartlettSound Design:Eddie KimMixer:Jeff FullerSound Assistant:Eric ShinLead Flame Artist:Wren WatersFlame Artist:Dustin BowserFlame Assistant:Geoff StephensonSee more credits Tagsfast food CategoryTVC Industryfast food GenreComedy/Dialog Latest Creativity News on Ad Age You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign ANA Aims to Standardize Gender Equality in Ads Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year Related work Taco Bell: New Logo Taco Bell: The Internet Is Talking Deutsch - L.A. Taco Bell: Super Bowl 50 - Bigger than Futbol Deutsch - L.A.