Bacon Lovers, Is This the Mall of Your Dreams?

Taco Bell's Surreal Ad Promises the Real Stuff in Latest Product

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The craze for bacon-themed products -- silk scarves, an alarm clock, a bacon-fuelled motorbike and more -- seems never-ending. So Taco Bell and Deutsch turned to this when creating an ad to promote its Bacon Club Chalupa. Set to a remake of Tears For Fears' track "Mad World," it takes place in a surreal shopping mall where the protagonist sees products made of bacon, from clothes and shoes to sunglasses, tattoos and cologne, wherever he turns. But, as the voiceover informs us: "Bacon you can't eat is bacon you don't need." The spot is by Deutsch and was directed by Reset's Vesa Manninen.

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Jul 21, 2015
Deutsch - L.A.
Chief Marketing Officer:
Chris Brandt
Taco Bell
Vice President, Brand Creative Director:
Tracee Larocca
Director of Advertising:
Aron North
Brand Experience:
Alexandra Bunn
Food Consultant:
Carolyn Avelino
Chief Creative Officer, North America:
Pete Favat
Executive Creative Director:
Brett Craig
Group Creative Director:
Guto Araki
Group Creative Director:
Tom Pettus
Creative Director:
Andy Pearson
Creative Director:
Ken Slater
Associate Creative Director:
Jeremiah Wassom
Senior Copywriter:
Chris Pouy
Director of Integrated Production:
Vic Palumbo
Executive Integrated Producer:
Paul Roy
Integrated Producer:
Jamie Gartner
Assistant Integrated Producer:
Evan Aronson
Music Director:
Dave Rocco
Director of Integrated Business Affairs:
Abilino Guillermo
Business Affairs Manager:
Nestor Gandia
Director or Broadcast Traffic:
Carie Bonillo
Senior Broadcast Traffic Manager:
Sarah Freeark
Chief Executive Officer, North America:
Mike Sheldon
President, Los Angeles:
Kim Getty
Live Action Production Company:
Vesa Manninen
Managing Director:
Dave Morrison
Executive Producer:
Jeff McDougall
Jennifer Ingalls
Line Producer:
Ahnee Boyce
Editing Company:
Therapy Studios
Doobie White
Executive Producer:
Joe DiSanto
Finishing/VFX Company:
Therapy Studios
Elliot Jobe @ THERE
Audio Post Company:
Therapy Studios
Jeff Fuller
Color Facility:
Senior Colorist:
Mark Gethin
Summer McCloskey
"Mad World" by Halsey
Roland Orzabal
Post Production:
Therapy Studios
Executive Producer:
Joe DiSanto
Doobie White
Assistant Editor:
Amy Bostrom
Head of Production:
Allegra Bartlett
Post Production:
Therapy Studios
Executive Producer:
Joe DiSanto
Doobie White
Assistant Editor:
Amy Bostrom
Head of Production:
Allegra Bartlett
Sound Design:
Eddie Kim
Jeff Fuller
Sound Assistant:
Eric Shin
Lead Flame Artist:
Wren Waters
Flame Artist:
Dustin Bowser
Flame Assistant:
Geoff Stephenson

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