Taco Bell Brings Doritos Locos Tacos to Canada and Makes Canadians 'Eat Their Words'

Fast-Feeder Etches Unhappy Tweets on Taco Shells

Published on

Editor's Pick

In 2012, Americans ate one million Doritos Locos Tacos. Every day. You can only imagine what the Canadians were thinking, since the product wasn't available in that country yet. In fact, over the last year, the fast-feeder saw some choice words hurled its way via Twitter from our Northern neighbors over why they hadn't gotten the DLTs.

But now, Canada has finally witnessed the arrival of the taco shell made with Doritos chips (available in Cool Ranch, Nacho Cheese and now, Fiery). So for payback, Doritos invited those angry tweeters to eat their words -- literally. To herald the Canadian DLT drop, the company etched the angry tweets onto Doritos shells, then "made" the complainers come intothe restaurant to try the taco.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 28, 2013
Taco Bell Canada
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age