Creativity

Eat Steak Flatbread for Your Ancestors' Sake, Says Taco Bell

Bloodthirsty Dioramas Serve as a Reminder

By Alexandra Jardine. Published on Jan 11, 2016

Editor's Pick

Dioramas of early man hunting for his meat make a museum visitor appreciate his steak flatbread all the more, in this ad for Taco Bell. As our horrified protagonist views depictions of terrible hunting accidents involving fierce prehistoric mammals and starving cavemen, the voiceover reminds us that "steak used to cost an arm and a leg." Thankfully, steak flatbreads are available from Taco Bell for just $1.49.

The spot, out of Deutsch L.A, was directed by Hungry Man's Dave Laden.

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About

Credits

Date
Jan 11, 2016
Agency:
Deutsch - L.A.
CCO:
Pete Favat
Client:
Taco Bell
Director of Integrated Production:
Vic Palumbo
ECD:
Brett Craig
GCD:
Guto Araki
CD:
Andy Pearson
CD:
Ken Slater
Art Director:
Cheston Kwan
Copywriter:
Josh Hill
Art Director:
Robbie Wenger
Copywriter:
Ashley Crandall
Agency Producer:
Damon Vinyard
Production Company:
Hungry Man
Director:
Dave Laden
DOP:
Stephan Langensteiner
EP/Managing Partner:
Kevin Byrne
EP:
Mino Jarjoura
Line Producer:
Brian Quinlan
VFX Company:
Jogger
VFX Supervisor:
Matt Trivan
EP:
Rich Rema
Editorial Company:
Cut + Run
Editor:
Isaac Chen
Editor:
Lucas Eskin
Editorial Producer:
Remy Foxx

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