Home Gallery Interactive (video) Taco Bell Emoji How to The Taco Emoji Is Here -- and Taco Bell's Social Campaign Helps You Celebrate Tweet a Taco, Get a Reward By Alexandra Jardine. Published on Nov 10, 2015 Editor's Pick Taco Bell has finally released its Taco Emoji after a year-long campaign to bring it to life -- and it's rewarding fans with a fun social campaign. In the campaign, by Deutsch L.A., Taco Bell started a Change.org petition in November 2014 asking the Unicode Consortium to "release a taco emoji into the wild." Fans amassed nearly 33,000 signatures and now Taco Bell has launched a social campaign around the launch. With the Taco Emoji Engine, developed by Deutsch on Twitter, people can tweet @tacobell with a taco emoji plus any other emoji, and they'll instantly receive a unique photo, gif, or illustration in response. Here's one example of when tacos meet fashion, and another showing what happens when they meet apples. Taco Bell is also releasing limited edition Doritos Locos Tacos (DLT) holsters, its taco-holding wrappers, that have been redesigned to incorporate the taco emoji. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 10, 2015Agency:Deutsch - L.A. Client:Taco Bell Tagsfast food emojis CategorySocial Media Industryfast food Latest Creativity News on Ad Age Your Ad Is a Lie and I Want You to Cut It Out How to Sell Toys When Parents See Little Value in Playtime You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign Related work Taco Bell: New Logo Taco Bell: The Internet Is Talking Deutsch - L.A. Taco Bell: Super Bowl 50 - Bigger than Futbol Deutsch - L.A.