Creativity

The Taco Emoji Is Here -- and Taco Bell's Social Campaign Helps You Celebrate

Tweet a Taco, Get a Reward

By Alexandra Jardine. Published on Nov 10, 2015

Editor's Pick

Taco Bell has finally released its Taco Emoji after a year-long campaign to bring it to life -- and it's rewarding fans with a fun social campaign.

In the campaign, by Deutsch L.A., Taco Bell started a Change.org petition in November 2014 asking the Unicode Consortium to "release a taco emoji into the wild." Fans amassed nearly 33,000 signatures and now Taco Bell has launched a social campaign around the launch. With the Taco Emoji Engine, developed by Deutsch on Twitter, people can tweet @tacobell with a taco emoji plus any other emoji, and they'll instantly receive a unique photo, gif, or illustration in response. Here's one example of when tacos meet fashion, and another showing what happens when they meet apples.

Taco Bell is also releasing limited edition Doritos Locos Tacos (DLT) holsters, its taco-holding wrappers, that have been redesigned to incorporate the taco emoji.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 10, 2015
Agency:
Deutsch - L.A.
Client:
Taco Bell

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.