Taco Bell: Fourth Meal Taxi Company

Acknowledging the copious amount of cars that pile up late at night in its drive-thru lanes, Taco Bell is parlaying its “Fourth Meal” status Published on

Editor's Pick
Acknowledging the copious amount of cars that pile up late at night in its drive-thru lanes, Taco Bell is parlaying its “Fourth Meal” status with a site that integrates a simulated cab ride with a series of advergames. With the Draftfcb-created destination, hungry consumers can explore a branded nocturnal cityscape with the help of taxi driver Nick, who will drive them to several links including “Downtown,” where visitors can try their hand at a mechanical bull ride in “El Bullrito,” create their own Taco Bell-styled concoction, upload their late night tales of wanderlust via video and submit their own favorite nighttime locales via voicemail.  

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 01, 2007
Client:
Taco Bell
Agency:
Draftfcb/Irvine
Creative Director:
Teddy Brown
Creative Director:
Scott Johnson
ACD/Copywriter:
Brad Meyers
Art Director:
Andrew Lincoln
Programmer:
Mindflood Mindflood
Group Creative Director:
Chris D'Amico
Tags
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age