Creativity

Taco Bell: Fourth Meal Taxi Company

Acknowledging the copious amount of cars that pile up late at night in its drive-thru lanes, Taco Bell is parlaying its “Fourth Meal” status

Editor's Pick

Acknowledging the copious amount of cars that pile up late at night in its drive-thru lanes, Taco Bell is parlaying its “Fourth Meal” status with a site that integrates a simulated cab ride with a series of advergames. With the Draftfcb-created destination, hungry consumers can explore a branded nocturnal cityscape with the help of taxi driver Nick, who will drive them to several links including “Downtown,” where visitors can try their hand at a mechanical bull ride in “El Bullrito,” create their own Taco Bell-styled concoction, upload their late night tales of wanderlust via video and submit their own favorite nighttime locales via voicemail.  

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About

Credits

Date
Aug 01, 2007
Client:
Taco Bell
Agency:
Draftfcb/Irvine
Creative Director:
Teddy Brown
Creative Director:
Scott Johnson
ACD/Copywriter:
Brad Meyers
Art Director:
Andrew Lincoln
Programmer:
Mindflood Mindflood
Group Creative Director:
Chris D'Amico

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