Home Gallery Print (image) Taco Bell New Logo Taco Bell Unveils a New Logo Did It Just Get Less Fun? By Jessica Wohl; Ann-Christine Diaz. Published on Nov 14, 2016 Editor's Pick Taco Bell recently unveiled its new logo -- a stripped-down, more streamlined version of its existing symbol -- consisting of a purple bell and black letters -- what appears to be a variant of the Gotham typeface. You might say the new emblem seems a less fun, less colorful version of its former one, but as reported in Ad Age, it's intended to allow "for more customization with color, patterns and textures … The new look will hit digital assets first, followed by restaurants and packaging over time." It's the first update to the logo in more than 20 years, and was created out of creative consultancy Lippincott and TBD, Taco Bell's internal design group. It coincides with the opening of Taco Bell's first flagship store on the Las Vegas Strip. Read the full story on Adage.com. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 14, 2016Client:Taco Bell Tagslogo Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work Taco Bell: The Internet Is Talking Deutsch - L.A. Taco Bell: Super Bowl 50 - Bigger than Futbol Deutsch - L.A. Taco Bell: Eat It for Them Deutsch - L.A.