Creativity

Taco Bell: Operation Alaska

Bringing Doritos Locos Tacos to Bethel, Alaska.

Published on Jul 09, 2012

Editor's Pick

The 6,200 residents of Bethel, Alas., got a pretty neat surprise last week when DraftFCB Orange County and Taco Bell flew a helicopter carrying a truck full of ingredients to make Doritos Locos Tacos to the farflung town.

The townspeople was supposedly "reeling" after it turned out that fliers announcing the opening of a Taco Bell in the area turned out to be nothing but a giant (cruel, heartless) hoax.

The truck, according to the Los Angeles Times, carried 950 pounds of beef, 500 pounds of sour cream, 300 pounds of tomatoes and lettuce each, and 150 pounds of cheddar cheese. In what is probably a quote for the ages, Taco Bell's CEO Greg Creed told the AP: "If we can feed people in Afghanistan and Iraq, we can feed people in Bethel."

Check out video created by one salivating Bethel-ian here.

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About

Credits

Date
Jul 09, 2012
Agency:
DraftFCB Orange County
Client:
Taco Bell
SVP/ECD:
Teddy Brown
SVP/Group Creative Director:
Jeff Maerov
SVP/Management Director:
Yolanda Cassity
SVP/Executive Producer:
Thomas Anderson
VP/Creative Director:
Adam Nowak
VP/Creative Director:
Adam Tompkins
Production Company:
H.S.I
Director:
The Malloys
EP:
Kim Dellara
Editor:
Nate Cali
EP:
Therese Hunsberger

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