Eat Taco Bell, Get to Destroy Killer Robots on Playstation

Detusch L.A. Promotes Partnership That Will Let Taco Bell Fans Get Access to PS4 Early

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Editor's Pick

What goes with Doritos Locos Tacos? Not just a sense of deep satisfaction, but also, possibly, the new PS4, more than a month before its public launch. Taco Bell and Deutsch team up for "Play the Future First," a Simon McQuoid-directed spot that features a bunch of dudes racing to try a kill some robots, only to find that a Gordita Crunch and Locos Taco-eating group has already gotten there before them.

The spot promotes Taco Bell's promotion with PlayStation that will let fans win the PS4 before its Nov. 14 public release.

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About

Credits
Date
Sep 27, 2013
Agency:
Deutsch Los Angeles
Client:
Taco Bell
ECD:
Brett Craig
Creative Director:
Josh DiMarcantonio
Creative Director:
Jason Karley
Senior Art Director:
Gordy Sang
Senior Copywriter:
Brian Siedband
Director of Content Production:
Victoria Guenier
Director of Integrated Production:
Vic Palumbo
Executive Producer:
Paul Roy
Producer:
Alison McMahon
Music Supervisor:
Dave Rocco
Production Company:
Imperial Woodpecker
Director:
Simon McQuoid
Executive Producer:
Doug Halbert
Producer:
Anita Wetterstedt
DOP:
Jan Velicky
Production Service Company:
Unit & Sofa
Executive Producer:
Filip Hejduk
Executive Producer:
Jitka Fridrichova
Editorial Company:
Cut & Run
Editor:
Steve Gandolfi
Assistant Editor:
Dusten Zimmerman
Assistant Editor:
Sean Stender
Managing Partner:
Michelle Eskin
Executive Producer:
Carr Schilling
Senior Producer:
Amburr Farls
Post Production:
The Mill - LA
Executive Producer:
Jo Arghiris
Executive Producer:
LaRue Anderson
Executive Producer:
Jessica Locke
Producer:
Adam Reeb
Shoot Supervisor:
James Allen
Compositing Supervisor:
James Allen
CG Supervisor:
Gawain Liddiard

See more credits

Category
Genre
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