Creativity

A Family Heirloom is Just the Thing When You Have Taco Bell Cravings

It has witnessed both love and war -- and now, it's being put to good use

Published on May 03, 2013

Editor's Pick

A silver dollar that has witnessed the beginnings of a great love affair, and even saved a man's life is in the spotlight in this fun new ad from Taco Bell, created via Deutsch Los Angeles. Of course, you know that a dollar this important should go somewhere great -- you just didn't know it would be so delicious. The spot promotes Taco Bell's "low-end," $1 cravings menu.

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About

Credits

Date
May 03, 2013
Agency:
Deutsch Los Angeles
Chief Marketing Officer:
Brian Niccol
Client:
Taco Bell
Group Creative Director:
Brett Craig
Creative Direction:
Josh DiMarcantonio
Creative Direction:
Jason Karley
Senior Art Director:
Gordy Sang
Senior Copywriter:
Brian Siedband
Director of Integrated Production:
Vic Palumbo
Director of Content Production:
Victoria Guenier
EP:
Paul Roy
Producer:
Alison McMahon
Prod. Co.:
Skunk
Director:
Martin Krejci
EP:
Matt Factor
EP:
Shelly Townsend
Head of Production:
Jeanne Stawiarski
Producer:
Aris McGarry
DOP:
Sal Totino
Editorial:
Cut & Run
Post Prod:
Method Studios
Color:
Company 3
Audio:
Lime Studios

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