Home Gallery Video Taco Bell Silver Dollar A Family Heirloom is Just the Thing When You Have Taco Bell Cravings It has witnessed both love and war -- and now, it's being put to good use Published on May 03, 2013 Editor's Pick A silver dollar that has witnessed the beginnings of a great love affair, and even saved a man's life is in the spotlight in this fun new ad from Taco Bell, created via Deutsch Los Angeles. Of course, you know that a dollar this important should go somewhere great -- you just didn't know it would be so delicious. The spot promotes Taco Bell's "low-end," $1 cravings menu. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMay 03, 2013Agency:Deutsch Los AngelesChief Marketing Officer:Brian NiccolClient:Taco BellGroup Creative Director:Brett CraigCreative Direction:Josh DiMarcantonioCreative Direction:Jason KarleySenior Art Director:Gordy SangSenior Copywriter:Brian SiedbandDirector of Integrated Production:Vic PalumboDirector of Content Production:Victoria GuenierEP:Paul RoyProducer:Alison McMahonProd. Co.:SkunkDirector:Martin KrejciEP:Matt FactorEP:Shelly TownsendHead of Production:Jeanne StawiarskiProducer:Aris McGarryDOP:Sal TotinoEditorial:Cut & RunPost Prod:Method StudiosColor:Company 3Audio:Lime Studios CategoryTVC Latest Creativity News on Ad Age You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign ANA Aims to Standardize Gender Equality in Ads Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year Related work Taco Bell: New Logo Taco Bell: The Internet Is Talking Deutsch - L.A. Taco Bell: Super Bowl 50 - Bigger than Futbol Deutsch - L.A.