Home Gallery Video Taco Bell Silver Dollar A Family Heirloom is Just the Thing When You Have Taco Bell Cravings It has witnessed both love and war -- and now, it's being put to good use Published on May 03, 2013 Editor's Pick A silver dollar that has witnessed the beginnings of a great love affair, and even saved a man's life is in the spotlight in this fun new ad from Taco Bell, created via Deutsch Los Angeles. Of course, you know that a dollar this important should go somewhere great -- you just didn't know it would be so delicious. The spot promotes Taco Bell's "low-end," $1 cravings menu. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMay 03, 2013Agency:Deutsch Los AngelesChief Marketing Officer:Brian NiccolClient:Taco BellGroup Creative Director:Brett CraigCreative Direction:Josh DiMarcantonioCreative Direction:Jason KarleySenior Art Director:Gordy SangSenior Copywriter:Brian SiedbandDirector of Integrated Production:Vic PalumboDirector of Content Production:Victoria GuenierEP:Paul RoyProducer:Alison McMahonProd. Co.:SkunkDirector:Martin KrejciEP:Matt FactorEP:Shelly TownsendHead of Production:Jeanne StawiarskiProducer:Aris McGarryDOP:Sal TotinoEditorial:Cut & RunPost Prod:Method StudiosColor:Company 3Audio:Lime Studios CategoryTVC Latest Creativity News on Ad Age Patrick Dempsey Signs With Independent, Phang and Alicajic Join Committee L.A. It's 'Food, Not Boobs' in Carl's Jr. and Hardees' Brand Refresh WeChat Made Addicted Users Go Cold Turkey For 12 Hours and Filmed Everything Related work Taco Bell: New Logo Taco Bell: The Internet Is Talking Deutsch - L.A. Taco Bell: Super Bowl 50 - Bigger than Futbol Deutsch - L.A.