Home Gallery Video Taco Bell Super Bowl 50 - Bigger than Futbol Taco Bell's Quesalupa Is Bigger Than Tinder, Man-Buns and...Football? Brand Announced Quesadilla-Chalupa Hybrid at the Game By Alexandra Jardine. Published on Feb 07, 2016 Editor's Pick Taco Bell's Super Bowl ad launches its new Quesalupa, a quesadilla-chalupa hybrid, with the news that it's going to be bigger than everything....including man-buns, drones, Tinder, hoverboards and even football. The ad, by Deutsch L.A., broke on Sunday nigt during the game and features cameos from the likes of James Harden, "Texas Law Hawk" Bryan Wilson, known online for over-the-top legal advertising, and Giorgio Tsoukalos, star of History Channel's "Ancient Aliens." Prior to the game, Taco Bell tried to create buzz around the launch by posting photos of celebrities holding a green brick, and spinning the story that new menu item was so top-secret, the people in the Super Bowl ad weren't allowed to know what it was, and had to hold a green brick instead. It also began taking pre-orders for the new product launch on Feb. 1, despite the fact that no-one knew what they had pre-ordered. To read about the strategy behind the campaign, head over to AdAge.com. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateFeb 07, 2016Agency:Deutsch - L.A. Chief Concept Officer:Chris BrandtClient:Taco BellChief Marketing Officer:Marisa ThalbergVP, Brand Creative Director:Tracee LaroccaDirector of Advertising:Aron NorthManager of Brand Experience:Ashley ProllamanteAssociate Manager of Brand Experience:Alexandra BunnFood Consultant:Carolyn AvelinoCCO North America:Pete FavatCDO North America:Winston BinchECD:Brett CraigGCD:Guto ArakiGCD:Nathan DillsCD:Ryan LehrCD:Erick MangaliCD:Ken SlaterCD:Andy PearsonACD:Jeremiah WassomArt Director:Cheston KwanCopywriter:Josh HillDirector of Integrated Production:Vic PalumboExecutive Integrated Producer:Paul RoyIntegrated Producer:Jamie GartnerAssociate Integrated Producer:Evan AronsonAssociate Integrated Producer:Kady KamakateMusic Director:Dave RoccoMusic Supervisor:Eryk RichGroup Account Director:Walter SmithAccount Director:Katie KlagesAccount Supervisor:Monica TobinSenior Account Executive:Kaitlin TabarCo-Director of Account Planning:Lindsey AllisonStrategic Planner:Armando PotterDirector of Integrated Business Affairs:Abilino GuillermoExecutive Business Affairs Manager:Ken RongeyDirector of Broadcast Traffic:Carie BonilloBroadcast Traffic Manager:Sarah FreearkCEO North America:Mike SheldonPresident Los Angeles:Kim GettyProduction Company:SkunkDirector:Saman KeshPresident:Matt FactorEP:Shelly TownsendLine Producer:Scott CraigEditorial Company:Exile EditEditor:Grant SurmiAssistant Editor:Dusten ZimmermanExecutive Producer:Carol Lynn WeaverProducer:Lauren PullanoColor:MPCSenior Colorist:Mark GethinPost/VFX:MethodEP:Robert OwensSenior Producer:Cara LehrLead Flame Artist:Noah CaddisLead Designer:Norris HouckLicensed Track:"Welcome to the Jungle"Track Performer:Guns N RosesMix:LimeEP:Susan BoyajanMixer:Mark MeyuhasAssistant Mixer:Adam PrimackSound Design:Adam PrimackPresident/Executive Producer:Scott GanaryProducer:Jeff MartinSound Design:Chris PinkstonSound Design:Rob MarshallSee more credits TagsSuper Bowl 50 Latest Creativity News on Ad Age You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign ANA Aims to Standardize Gender Equality in Ads Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year Related work Taco Bell: New Logo Taco Bell: The Internet Is Talking Deutsch - L.A. Taco Bell: Eat It for Them Deutsch - L.A.