Creativity

Now You Can Order From a Taco Bell Robot Via Slack

Treat TacoBot Like a New Friend

By Alexandra Jardine. Published on Apr 08, 2016

Editor's Pick

There's seemingly no end to the ways you can order fast food these days, and now Taco Bell has served up a new one: ordering via artificial intelligence on Slack.

Users of the messaging platform can order select menu items from their local Taco Bell restaurant with TacoBot, an AI bot that Taco Bell says we should treat as a "new friend." You can ask it questions, chat with it and of course, order your food.

The system, which allows both individual and group ordering, is currently in private beta with several companies, including SAV Studios, Thought Catalog, Giphy, Fullscreen and FoodBeast. Wider rollout is anticipated in the coming months, and Slack users interested in the platform integration are encouraged to join the waiting list. It was developed by Deutsch.

"The TacoBot Slack integration is the latest step on our journey to make the brand more accessible wherever and whenever our fans want it," said Lawrence Kim, Director of Digital Innovation and On Demand for Taco Bell in a statement. "Taco Bell is about food tailor-made for social consumption with friends, and that's why integrating with a social communications platform like Slack makes perfect sense. TacoBot is the next best thing to having your own Taco Bell butler… and who wouldn't want that?"

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About

Credits

Date
Apr 08, 2016
Agency:
Deutsch
Client:
Taco Bell

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