Home Gallery Video Taco Bell Viva Young -- Super Bowl XLVII Taco Bell: Viva Young -- Super Bowl XLVII Old 'uns acting young. Published on Jan 29, 2013 Editor's Pick Taco Bell follows up its teaser for its game day effort with its final Super Bowl ad, created out of Deutsch Los Angeles. This marks the first Super Bowl work for the fast feeder since 2010, and features some retirement home denizens sneaking out for a night on the town -- led by ringleader Bernie Goldblatt. Fun.'s "We Are Young" in Spanish (an obvious choice!) backs up the action, which culminates with a "fourth meal," just before dawn, at Taco Bell. The song, which is titled "Nosotros Somos Jovenes," was translated literally by creatives at Deutsch. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJan 29, 2013Agency:Deutsch Los AngelesCCO:Mark HunterClient:Taco BellGCD:Brett CraigSenior AD:Gordy SangSenior Copywriter:Brian SiedbandDirector of Integrated Production:Vic PalumboDirector of Content Production:Victoria GuenierEP:Paul RoyProducer:Kacey HartMusic Supervision:Dave RoccoProd. Co.:Biscuit FilmworksDirector:Noam MurroEP:Shawn LacyLine Producer:Jay VealEditorial:Rock Paper ScissorsEditor:Ted GuardVFX:A52Color:The Mill TagsSuper Bowl XLVII CategoryTVC Latest Creativity News on Ad Age Agency Brief: Bundt Cakes, Credit Cards, Campgrounds Bob Garfield on the Media, Cannes, Trump and Being Ruggedly Jewish (Not Necessarily in That Order) Outsider Signs Lees, Moussallem Joins Caviar Related work Taco Bell: New Logo Taco Bell: The Internet Is Talking Deutsch - L.A. Taco Bell: Super Bowl 50 - Bigger than Futbol Deutsch - L.A.