Creativity

Taco Bell: Viva Young -- Super Bowl XLVII

Old 'uns acting young.

Published on Jan 29, 2013

Editor's Pick

Taco Bell follows up its teaser for its game day effort with its final Super Bowl ad, created out of Deutsch Los Angeles. This marks the first Super Bowl work for the fast feeder since 2010, and features some retirement home denizens sneaking out for a night on the town -- led by ringleader Bernie Goldblatt. Fun.'s "We Are Young" in Spanish (an obvious choice!) backs up the action, which culminates with a "fourth meal," just before dawn, at Taco Bell. The song, which is titled "Nosotros Somos Jovenes," was translated literally by creatives at Deutsch.

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Credits

Date
Jan 29, 2013
Agency:
Deutsch Los Angeles
Chief Creative Officer:
Mark Hunter
Client:
Taco Bell
Group Creative Director:
Brett Craig
Senior Art Director:
Gordy Sang
Senior Copywriter:
Brian Siedband
Director of Integrated Production:
Vic Palumbo
Director of Content Production:
Victoria Guenier
Executive Producer:
Paul Roy
Producer:
Kacey Hart
Music Supervision:
Dave Rocco
Production Company:
Biscuit Filmworks
Director:
Noam Murro
Executive Producer:
Shawn Lacy
Line Producer:
Jay Veal
Editorial:
Rock Paper Scissors
Editor:
Ted Guard
Visual Effects:
A52
Color:
The Mill

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