Creativity

Josh Duhamel Stars in a Conspiracy Theory Thriller About Taco Bell's Nacho Fries

Trailer for 'Web of Fries' Sees Him Pursued by Creepy 'Burger People'

By Alexandra Jardine. Published on Jan 19, 2018

Editor's Pick

What would "the burger people" do if Taco Bell sold fries? That's the premise behind a new "trailer" for a conspiracy-theory-style thriller, promoting the chain's new Nacho Fries.

Created by Deutsch, the trailer is for a (fake, of course) film called "Web of Fries." It stars Josh Duhamel as a man who sets out to uncover he mysterious reasons why Taco Bell doesn't sell fries, in response to an innocent question from his daughter. Soon, he finds himself followed by creepy clowns, sabotaged by ketchup stains and finding his marriage falling apart as he becomes obsessed with bringing the Mexican-style Taco Bell fries to the nation.

Director Joseph Kosinski at Reset has great fun inserting as many thriller cliches as possible, as well as making the Nacho Fries (which launch Jan. 25, for $1) look delicious.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jan 19, 2018
Agency:
Deutsch
Client:
Taco Bell

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.