Home Gallery Video Taco Bell World's Hottest Idea Taco Bell Sets World Afire in Ad for New Doritos Locos Taco Everyone's Scratching Their Heads Over Big Reveal from Deutsch L.A. Published on Aug 27, 2013 Editor's Pick Although the rest of the world seems to already know, the folks in Deutsch L.A.'s new Taco Bell spot, directed by Arts & Sciences' Matt Aselton, seem to be clueless about the fast feeder's latest addition to its Doritos Locos Tacos lineup. Factory workers, science students and the cast of a big studio production scratch their heads wondering what it could be, as flames ignite all around them. The visual clues, of course, announce that it's the bright red Fiery Doritos Locos Taco. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateAug 27, 2013Agency:Deutsch Los AngelesClient:Taco BellPresident:Brian NiccolDirector:Matt AseltonProduction Company:Arts & SciencesChief Marketing & Innovation Officer:Chris BrandtBrand Creative Director:Tracee LaRoccaSenior Manager, Brand Experience:Aron NorthManager, Brand Experience:Ashley ProllamanteGroup Creative Director:Brett CraigCreative Director:Jason KarleyCreative Director:Josh DiMarcantonioSenior Art Director:Gordy SangSenior Copywriter:Brian SiedbandDirector of Integrated Production:Vic PalumboExecutive Producer:Paul RoySenior Producer:Mila DavisMusic Supervisor:Dave RoccoDirector of Photography:Nigel BluckExecutive Producer:Marc MarrieManaging Director:Mal WardLine Producer:Scott Kaplan1st AD:Craig PinckesEditorial Company:Cut and RunEditor:Jay NelsonAssistant Editor:Luke McIntoshAssistant Editor:Sean StenderSenior Producer:Amburr FarlsExecutive Producer:Carr SchillingPost:MPCColorist:Ricky GausisVisual Effects:MethodVFX/Online Artist:Jason FrankVFX Assistant Artist:Patrick VollkommerVFX Creative Director:Claus HansenVFX Producer:Stephanie AllisMusic:Massive MusicMusic:AFM StockSound Design:740 Sound DesignSound Designer:Rommel MolinaAssociate Producer:Jeff MartinExecutive Producer:Scott GanaryAudio Post:Lime StudiosMixer:Rohan YoungAudio Assistant:Patrick NavarreExecutive Producer:Jessica LockeEnd Tag Mnemonic:Method StudiosExecutive Producer:Robert OwensSee more credits CategoryTVC Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work Taco Bell: New Logo Taco Bell: The Internet Is Talking Deutsch - L.A. Taco Bell: Super Bowl 50 - Bigger than Futbol Deutsch - L.A.