Taco Bell Sets World Afire in Ad for New Doritos Locos Taco

Everyone's Scratching Their Heads Over Big Reveal from Deutsch L.A.

Published on Aug 27, 2013

Editor's Pick

Although the rest of the world seems to already know, the folks in Deutsch L.A.'s new Taco Bell spot, directed by Arts & Sciences' Matt Aselton, seem to be clueless about the fast feeder's latest addition to its Doritos Locos Tacos lineup. Factory workers, science students and the cast of a big studio production scratch their heads wondering what it could be, as flames ignite all around them. The visual clues, of course, announce that it's the bright red Fiery Doritos Locos Taco.

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Aug 27, 2013
Deutsch Los Angeles
Taco Bell
Brian Niccol
Matt Aselton
Production Company:
Arts & Sciences
Chief Marketing and Innovation Officer:
Chris Brandt
Senior Manager of Brand Experience:
Aron North
Manager of Brand Experience:
Ashley Prollamante
Group Creative Director:
Brett Craig
Creative Director:
Jason Karley
Creative Director:
Josh DiMarcantonio
Senior Art Director:
Gordy Sang
Senior Copywriter:
Brian Siedband
Director of Integrated Production:
Vic Palumbo
Executive Producer:
Paul Roy
Senior Producer:
Mila Davis
Music Supervisor:
Dave Rocco
Director of Photography:
Nigel Bluck
Executive Producer:
Marc Marrie
Managing Director:
Mal Ward
Line Producer:
Scott Kaplan
1st Assistant Director:
Craig Pinckes
Editorial Company:
Cut and Run
Jay Nelson
Assistant Editor:
Luke McIntosh
Assistant Editor:
Sean Stender
Senior Producer:
Amburr Farls
Executive Producer:
Carr Schilling
Post Producer:
Ricky Gausis
Visual Effects:
VFX/Online Artist:
Jason Frank
Visual Effects Assistant Artist:
Patrick Vollkommer
Visual Effects Creative Director:
Claus Hansen
Visual Effects Producer:
Stephanie Allis
Massive Music
AFM Stock
Sound Design:
740 Sound Design
Sound Designer:
Rommel Molina
Associate Producer:
Jeff Martin
Executive Producer:
Scott Ganary
Audio Post:
Lime Studios
Rohan Young
Audio Assistant:
Patrick Navarre
Executive Producer:
Jessica Locke
End Tag Mnemonic:
Method Studios
Executive Producer:
Robert Owens

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