Creativity

Watch Patrick Dempsey's Directorial Debut -- an Ad for Tag Heuer That Could Be for a Car

Black-and-White Spot Features 'Grey's Anatomy' Actor in a Roadster

By Alexandra Jardine. Published on Mar 29, 2017

Editor's Pick

"Grey's Anatomy" star Patrick Dempsey has directed his first ad -- a black and white spot for TAG Heuer that strikes us rather more like a car ad than a watch commercial.

The spot is shot in black and white and features Dempsey moodily driving around the coastline in a classic roadster, sporting his TAG Heuer watch. Although the film doesn't say so, apparently the roadster is identical to company founder's Jack Heuer's first car, which was given to him as a college graduation present. The ad is called "To Jack" and ends with the teaser "To be continued..."

The film's jazz soundtrack was composed by Grammy-nominated jazz musician Christian Scott Atunde Adjuah, and Dempsey worked with Janusz Kaminski ("Saving Private Ryan," "Schindler's List,") as director of photography.

Dempsey recently signed with Independent Media as a director and said he intends to do more commercial work in future. Of the spot, he said in a statement: "We tried to create the essence of the past, present and future."

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About

Credits

Date
Mar 29, 2017
Client:
TAG Heuer
Director:
Patrick Dempsey
Production Company:
Independent Media

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