You Can 'Swim' Through These Subway Cars in Taiwan

Cars Dressed Up as Sports Arenas in the City's Campaign Promoting an International Competition for College Athletes

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Subway riders on Taipei's green line have had fun lately posing in cars outfitted to look like sports arenas. Patterns that mimic the lanes of a swimming pool, the starting blocks of a track race, a basketball court, a soccer field and other venues have replaced the typical boring linoleum.

The cool flooring is a promotion for the 2017 Summer Universiade, a tournament for college athletes, which comes to Taiwan in August. The subway straps also have tags that display rules, interesting facts, and funny anecdotes about sports, according to a release from the Department of Information and Tourism of the Taipei City Government. The International University Sport Federation hosts the games every other year.

This selfie-worthy campaign makes us wonder if subway floors have untapped potential as ad space. Who could forget the gross-out (but transfixing) spot from back in 2014, when a Bissell exec demonstrated a vacuum's cleaning power by scrubbing a patch of tile in the Toronto subway, dumping pasta on it and eating it?

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Date
Jul 13, 2017
Client:
Taipei
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