Warning! This Valentine's Film About Notepaper Will Have You Bawling

In an Age of Texts, the Power of Paper

By Alexandra Jardine. Published on Feb 14, 2017

Editor's Pick

A tear-jerking valentine's film from a Toronto stationery store is capturing the imagination of Canadians, and it's not hard to see why.

The film, created by BBDO Toronto, tells the story of one couple's life through a series of handwritten notes they leave for each other. We only ever see their hands, pens and the short notes, but by the end of the three-and-a-half minute film it's as if we've shared a whole lifetime: we see their communication evolve from first love to marriage, children, through a rough patch of taking each other for granted, and finally through to old age, grandparenthood and sickness.

"Leaving a note for someone is so much more personal and thoughtful than a text," says Chris Booth, an associate creative director behind the work at BBDO Toronoto. "We wanted to remind people how meaningful such a simple thing can be."

The film was released on Take Note's Facebook page last Wednesday, and has already garnered more than 3.7 thousand views with no bought media support. Take Note is planning to support the video with promoted posts through the month of February.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Feb 14, 2017
BBDO Toronto
Take Note

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.