Super-Impose Your Face Onto a Music Video Performer for U.K. 'X Factor' Ad Breaks

'Bop Heads' App From TalkTalk Lets Fans Upload Their Performances

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The new season of the U.K. version of "X Factor" kicks off this weekend, and with it, some fun sponsorship idents from long time sponsor TalkTalk.

This year, the telecom brand is letting people upload videos of themeslves singing via an app called Bop Heads, which will superimpose their face onto choreographed characters in a video. The best performances will then be broadcast during the show's ad breaks.

The campaign is created by CHI&Partners, with the videos shot by directors from London Alley, which produces professional videos for stars including Ed Sheeran, Calvin Harris, Jessie J and Nicki Minaj. The BopHeads app, developed by MPC Creative, films fans as they sing along to tracks including Little Mix's "Black Magic," John Newman's "Come and Get It" and "Return of the Mack" by Mark Morrison.

Last year's TalkTalk sponsorship idents for the X Factor involved an app called Mix Off that let users upload their own clips so they could appear in the video on screens -- but not actually as choreographed characters as they are here.

The BopHeads app can be downloaded from August 29 from the App Store and Google Play. Users can also invite their friends and family to co-star alongside them in their videos, by merging separately-shot performances. Up until the X Factor live final in December, five further music video styles will be released in staggered phases, along with five more tracks. Altogether, more than 160 user-generated spots will run during the season.

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About

Credits
Date
Aug 28, 2015
Agency:
CHI & Partners London
Client:
TalkTalk
Executive Creative Director:
Jonathan Burley
Creative Director:
Jim Bolton
Creative:
James Crosby
Creative:
William Cottam
Executive Producer:
David Jones
Producer:
David Jones
Producer:
Ollie Tancock
Digital Producer:
Gary Serradinho
Production Company:
London Alley
Director:
Emil Nava
Director:
Courtney Phillips
Director:
Alex Southam
Executive Producer:
Otis Bell
Producer:
Jess Bell
DOP:
Pat Meller
DOP:
Ben Fordesman
Editor:
Ellie Johnson
Edit Company:
Speade
Audio:
Scramble Studios
VFX Company:
MPC
Digital/App Production:
MPC Creative
Music Company:
Platinum Rye
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