The dancing lights theme has been around for a while in the commercials world--take Goodby's Sprint spots, for example. But this time U.K. broadband provider TalkTalk allows its site visitors to create their own dancing lights, as part of its latest campaign and in partnership with U.K. show The X Factor.
Would be "brightdancers" can use any light source or their mobile phones, along with their webcams to create and upload their own light shows set to music. Some of the best entries will appear in Talk Talk commercials that will air during The X Factor commercial breaks.
Check out a TalkTalk brightdancer in action here.