Creativity

Tally Weijl: Totally Sexy

Young women's Euro clothing brand Tally Weijl is launching a new international spring/summer print and poster campaign, shot by photo-provocateur Terry Richardson, Ter

Published on Mar 14, 2007

Editor's Pick

Young women's Euro clothing brand Tally Weijl is launching a new international spring/summer print and poster campaign, shot by photo-provocateur Terry Richardson, TerryRichardson.com. This is the latest in a two-year series of pink bunny-themed "Totally Sexy" campaigns from BETC Euro RSCG, and it follows last year's "Bunny Boyfriends" work (see the PDF), shot by Ellen von Unwerth. That campaign pictured the Tally Girl caught paparazzi-style as she's accompanied by her giant pink beau. Now, however, the rabbit is real, as 20-year-old Icelandic model Ellin is seen around New York with a love-smitten bunny named Buddy, much as "Paris Hilton and her micro-dog Tinkerbell would be seen in various situations," as BETC managing director Claus Lindorff puts it. Animal rights concerns are unwarranted, Lindorff assures. The rabbit was painted in post and "handed back safe and sound to its owner after the shoot."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 14, 2007
Creative Director:
R Babinet
Creative Director:
Safia Bouyahia
Art Director:
Anne Vautier
Art Director:
Yuki Kani
Copywriter:
Caroline Cornu
Photographer:
Terry Richardson
Art Buyer:
Jean Luc Chirio
Art Buyer:
Ingrid Janowski
Client:
Tally Weijl
Agency:
BETC Euro RSCG

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.