Tanqueray gin is inviting music fans to create their own mixes of the soul singer's Aloe Blacc new track Tonight Downtown as part of a new integrated campaign through Mother New York.
The single is available to download from http://www.tanqueray.com/, as part of an interactive film that invites visitors to explore 'Bar Tanqueray'. As they progress through the site they can unlock rewards (including the download) as they go. They can use the original session files from the recording to create their own interpretations. Blacc will review all submissions and choose his favorite to be announced online.
The film and track, which are both themed around the excitement of sharing the first drink of the night with friends, are part of a global campaign straplined 'Tonight We Tanqueray' - centered around starting the night with the perfect drink. Actors Idris Elba and Michael Pitt and supermodel-turned-singer Karen Elson also appear in print ads,