Creativity

Tanqueray: Globe Probe

Not only is the smooth-talking pitchman heading to India in Grey Worldwide's latest campaign for the hip liquor brand, but the campaign itself is leaving the 30-second format behind in favor of a 10-minute webfilm directed by Tommy Kuntz. Sho

Published on Aug 30, 2006

Editor's Pick

Not only is the smooth-talking pitchman heading to India in Grey Worldwide's latest campaign for the hip liquor brand, but the campaign itself is leaving the 30-second format behind in favor of a 10-minute webfilm directed by Tommy Kuntz. Shot as an episode of a tongue-and-cheek travel adventure show called "Globe Probe," the film follows Tony and an intrepid band of explorers on a globetrotting journey to uncover the hidden lime groves of Rangpur, India-the source of flavor for Tanqueray's new Rangpur Gin. The film can be found at GlobeProbe.com, along with cast profiles, cocktail recipes and links to bizarre sites that further expand on the legend of the Rangpur lime. Read the rest in Interactive.

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About

Credits

Date
Aug 30, 2006
Director:
Tom Kuntz
Creative Director:
Glenn Porter
Art Director:
Fred Liedtke
Editor:
Kirk Baxter
Composer:
John Frizzell
Agency Producer:
John Higgins
Music:
Jared Schlemovitz
Producer:
Scott Kaplan
Executive Producer:
Jeff Scruton
Director of Photography:
Steve Keith-Roach
Global Creative Director:
Tim Mellors
Script Writer:
Glenn Porter
Script Writer:
Conor Sheridan
Story:
Glenn Porter
Story:
Tyler DeAngelo
Agency:
Grey Worldwide
Production Company:
MJZ
Editorial Company:
Rock Paper Scissors
Client:
Tanqueray

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