Creativity

Target: 12 Days of Christmas Billboards (5)

Times Square gets an updated version of the Twelve Days of Christmas, courtesy of Target and Mother New York.

Published on Nov 10, 2009

Editor's Pick

Mother New York returns to New York's Times Square with another billboard spectacular for Target. Earlier this year the agency worked with the retailer to create Times Square ads that would be upcycled into Anna Sui bags. This time, it recasts the characters of the famous holiday tune The Twelve Days of Christmas into modern, metropolitan roles.

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About

Credits

Date
Nov 10, 2009
Agency:
Mother New York
Client:
Target
Photographer:
Lacey
Set Designer:
Jerry Schwartz
Fashion Stylist:
Sean Spellman

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