Creativity

Target: 175 Rooms

Lights, camera, spectacle!

Published on Aug 17, 2010

Editor's Pick

Amidst current controversy with the LGBT community, tonight in New York City at the Standard Hotel, Mother N.Y. and Target will debut a massive indoor/outdoor spectacular to promote the store's fall line of clothing. Starting at 9 pm, 155 rooms on the south side of the Standard will become the stage for a massive choreographed light and dance show. 66 dancers will perform in the windows against 156 LED lights, while models strut along an outdoor catwalk on the street below—all clad in autumn threads from Target outfitters like Mossimo, Merona, Converse and Liz Lange.

The show is meant to entertain the masses and will be viewable from the southern entrance of the High Line Park. The 20-minute performance will be accompanied by an original soundtrack by Squeak E. Clean, aka Sam Spiegel, performed by a 30-piece orchestra and 10-person chorus. Viewers who can see the show but are not close enough to hear the music will be able to call into a special number (866-500-5046) for the audio.

For those not in the vicinity, or New York for that matter, Target will also be broadcasting the event starting at 8:30 on its Facebook page, created out of Olson, Minneapolis. There, viewers can also get a taste of things to come with some quirky clue videos (like this, this or this) teasing tonight's show.

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About

Credits

Date
Aug 17, 2010
Agency:
Mother New York
Client:
Target
Music:
Sam Spiegel
Agency:
Olson
Music:
Squeak E. Clean

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