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Target: Billboards to Bags

On Labor Day Weekend, Target erected artist-designed billboards in Times Square that would be later converted to Anna Sui bags for sale on the store's website.

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Continuing its history of artist-themed branding, on Labor Day Weekend in NYC's Times Square, Target will erect six artist-created billboards (rendering pictured) that will later be converted into Anna Sui-designed bags.

Mother New York brought together four local N.Y. artists—Laurie Rosenwald, Michael Anderson, Josh Goldstein and Charles Wilkin—to create six billboards inspired by New York and the Target bullseye.

The billboards will remain in Time Square through October, but starting on September 4, customers will be able to order totes on the Target website for $29.99. Consumers will be able to customize their bags and select from which billboard they will be created. Buyers will then receive their bags in January 2010.

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About

Credits
Date
Aug 31, 2009
Agency:
Mother New York
Client:
Target
Executive Creative Director:
Linus Karlsson
Executive Creative Director:
Paul Malmstrom
Creative Director:
Michael Ian Kaye
Creative Director:
Bobby Hershfield
Art Director:
Rob Trostle
Art Director:
Jed Grossman
Copywriter:
Ben Hughes
Copywriter:
Bobby Hershfield
Designer:
Derrick Lee
Designer:
Debra Sercy
Artist:
Laurie Rosenwald
Artist:
Michael Anderson
Artist:
Josh Goldstein
Artist:
Charles Wilkin
Designer:
Anna Sui
Photographer:
Josh Dalsimer
Photographer:
Harlan Eskine
Photographer:
Pete Deevakul
Category
Latest Creativity News on Ad Age

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