Target: Color Changes Everything

They come in colors everywhere.

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Editor's Pick

With this energetic spot for the retailer's spring collection, Wieden + Kennedy continues to show that despite its forthcoming split with Target, the work gets better and better. Director Fillip Engstrom (Smuggler) follows a sprightly group of characters who arrive in a hot air balloon, bringing their magical, colorful touch to a city center and its suburbs.

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About

Credits
Date
Feb 13, 2012
Agency:
Wieden & Kennedy New York
Client:
Target
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
Mark Fitzloff
Creative Director:
Ben Hughes
Creative Director:
Julia Leach
Copywriter:
Andrew Jasperson
Art Director:
Mathieu Zarbatany
Head of Content Production:
Gary Krieg
Executive Producer:
Temma Shoaf
Producer:
Alison Hill
Product Producer:
Jen Hundis
Director of Business Affairs:
Sara Jagielski
Production Company:
Smuggler
Director:
Filip Engstrom
Executive Producer/COO:
Lisa Rich
Executive Producer:
Allison Kunzman
Line Producer:
Tim Kerrison
Director of Photography:
Crille Forsberg
Editorial Company:
Final Cut
Editor:
Jeff Buchanan
Post Producer:
Viet-An Nguyen
Post Executive Producer:
Lauren Bieiweiss
Editorial Assistant:
Betty Jo Moore
VFX Comapny:
The Mill
VFX Lead Flame:
Iwan Zwarts
VFX Supervisor:
Iwan Zwarts
VFX Supervisor:
Adrian Hurley
VFX Flame Artist:
Keith Sullivan
VFX Flame Artist:
Melissa Graff
VFX Flame Artist:
Jeff Robins
VFX CG Artists:
Boris Ustaev
VFX CG Artists:
Naotaka Minami
Producer:
Charlotte Arnold
Telecine Company:
CO3
Colorist:
Tim Masick
Mix Company:
Heard City
Mixer:
Philip Loeb
Sound Designer:
Philip Loeb
Producer:
Gloria Pitagorsky
Song:
Allouette
Artist:
The Delta Rhythm Boys

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