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Target: Falling for Fall Creative Concept

Autumn dreamscape.

Editor's Pick

Typically, falling through the sky is our idea of a nightmare, but Target makes it look like a dream, in this stylish spot out of Partners & Spade and directed by Patrick Daughters. Free-floating models drift through the sky and slip gracefully into the retailer's wares before landing at an autumn dinner table.

See more about the complex, but effortless-looking effects in the behind the scenes video here, and more on the campaign concept in this film.

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About

Credits
Date
Sep 28, 2012
Agency:
Partners & Spade
Client:
Target
Director:
Patrick Daughters
Production Company:
The Directors Bureau
Category
Genre
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