Creativity

Target Celebrates Small-Town 'Made in the U.S.A.' Manufacturing With New Faribault Collection

100% Woolen Textiles to Be Used for Exclusive Accessories and Giftable Items

Published on Sep 25, 2014

Editor's Pick

Target just released this teaser for the upcoming launch of Faribault for Target, "a classic-meets-modern collection of American-made accessories and giftable items" that use 100% wool textiles from the Faribault Woolen Mill Co. There's a distinct but modest feel-good subtext to this video, which celebrates the mill's hometown -- Faribault, Minn., population 23,352 -- and its dedicated workers. (It calls to mind an ad recently released by Guinness that similarly celebrates brand heritage.)

The Faribault for Target collection will be available at Target.com starting Nov. 2.

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About

Credits

Date
Sep 25, 2014
Client:
Target

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