Creativity

Target: Hello Manhattan

The bullseye arrives in Harlem.

Published on Jun 30, 2010

Editor's Pick

Target teamed with Mother New York to announce the arrival of its first Manhattan store, which will open on July 25 in Harlem on 116th Street and Pleasant Avenue. Mother enlisted illustrator Bill Brown to create whimsical illustrations capturing New York city neighborhood life and the Target shopping experience. The work currently appears in Times Square and will be featured in print and outdoor, full subway train wraps and on New York tourist vehicles. See more of the work below.

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About

Credits

Date
Jun 30, 2010
Agency:
Mother New York
Client:
Target
Executive Creative Director:
Linus Karlsson
Executive Creative Director:
Paul Malmstrom
Creative Director:
Michael Ian Kaye
Copywriter:
Bobby Hershfield
Copywriter:
Allon Tatarka
Designer:
Derrick Lee
Art Producer:
Amita Sehgal
Post Production:
Rondell Meeks
Post Production:
Manny Abreu
Illustrator:
Bill Brown
Artist Representative:
Art Department
Mother:
Amy Becker
Mother:
Alyssa Alward

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