Target: Jason Wu for Target - Mischief

Introducing Milu.

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Editor's Pick

To launch Jason Wu for Target, the latest in the brand's design partnerships, Wieden + Kennedy NY highlights the theme of "mischief." A fun, playful little spot introduces Milu, a black animated cat that lives inside Wu's studio and acts as the inspiration for his collection at Target. Milu is representative of Wu's creative spirit and the little sprinkle of mischief he will add to his collection. Director is Ellen Kuras at Park Picture and animation is by Mark Gustafson at LAIKA/house.

The campaign includes print, digital and OOH elements that will all be centered around a similar theme. Already, billboards and posters have gone up around New York featuring Milu.

Wieden + Kennedy, Target's longtime agency, splitwith the retailer earlier this month. Come May, Wieden's swan song for Target will be revealed, promoting the retailer's "The Shops at Target" initiative.

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About

Credits
Date
Jan 24, 2012
Agency:
Wieden & Kennedy New York
Client:
Target
Prod. Co.:
Park Pictures
Editorial:
No6
Animation:
LAIKA/house
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Creative Director:
Ben Hughes
Creative Director:
Julia Leach
Copywriter:
Sean McLaughlin
Art Director:
Matt Even
Designer:
Trevor Gilley
Copywriter:
Trevor Gilley
Designer:
Elyse Bergel
Head of Content Production:
Gary Krieg
Executive Producer:
Temma Shoaf
Director:
Ellen Kuras
Executive Producer:
Justin Pollock
Line Producer:
Martha English
Director of Photography:
Ellen Kuras
Editorial Company:
No6
Editor:
Lawrence Young
Post Producer:
Amy Febinger
Post Executive Producer:
Toni Lipari
Animation Director:
Mark Gustafson
Executive Producer:
Lourri Hammack
Producer:
Rebecca Bowen
Animation Supervisor:
Aaron Sorenson
Animator:
Jenny Kincade
Animator:
Chris Purdin
Animator:
Aaron Sorenson
Practical Rigging:
Rob Melchior
Practical Rigging:
Sara Neiman
Milu Stand-in Construction:
Katie Mello
CG Modeling:
Josh Tonnesen
CG Animator:
Greg Kyle
CG Rigger:
Terence Jacobson
Flame Artist:
Rex Carter
Song:
Battez-Vous
Artist:
Brigitte
Sound Designer:
Brian Emrich
Mix Company:
Digital One
Mixer:
Eric Stolberg
Producer:
Cameron Shaw

See more credits

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Genre
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