Target: Little Marina (2)

It's a doll's life.

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For Fashion Week, Mother NY created a 25-foot doll and an accompanying website to promote Target's Missoni collaboration. The doll was unveiled at Fashion Week and is named "Little Marina." The website tells the story of Little Marina, who is a real doll obsessed with fashion and all things stylish. It chronicles her adventures as she takes in the sights and sounds of New York and other cities where Target's Missoni collection is being launched.

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About

Credits
Date
Sep 14, 2011
Agency:
Mother New York
Client:
Target
Category
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