Target: Red Hot Summer

What better way to celebrate summer than with good music and a cross-country roadtrip? Both take center stage in the online component of Target's "Red Hot Summer" campaign, courtesy of Atmosphere BBDO. Readers can flip throu

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What better way to celebrate summer than with good music and a cross-country roadtrip? Both take center stage in the online component of Target's "Red Hot Summer" campaign, courtesy of Atmosphere BBDO. Readers can flip through the pages of a virtual journal detailing the eight-week journey of a free-spirited musician seeking inspiration on the open road. In addition to daily scribbled narratives and interactive doodles, each page contains a new weekly challenge that can only be solved by using online tools like Google Maps and web videos—and each completed challenge unlocks a new summer tune that can be downloaded for free.
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About

Credits
Date
Jul 28, 2006
Chief Creative Officer:
Andreas Combuechen
Associate Creative Director:
Ron Lent
Senior Copywriter:
Brian Riemer
Writer:
Leighton Davis
Art Director:
Elena Fridman
Copywriter:
Tina Divino
Designer:
Peggy Chuang
Senior Creative Director:
Arturo Aranda
Agency:
Atmosphere BBDO New York
Client:
Target
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