Creativity

Target Pays Tribute to Star Wars Fans From All Walks of Life

A Teacher and a Bride Are Among the Super Fans in Ad Promoting Franchise Gear

By Alexandra Jardine. Published on Sep 09, 2016

Editor's Pick

Target encapsulates the importance of "Star Wars" to so many fans' lives in a spot promoting its latest range of Star Wars-themed gear, available in stores Sept. 30.

The ad, created by Deutsch and produced by Psyop in the iconic black, white and red Star Wars colors, features a diverse selection of different fans. There's a teacher who uses Star Wars to teach Shakespeare, a Mom whose parenting philosophy is Yoda's famous phrase "Do or do not, there is no try," a bride who walked down the aisle accompanied by Storm Troopers and a girl who was inspired by Princess Leia to "take charge." The spot ends by paying tribute to the "rebel in all of us."

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About

Credits

Date
Sep 09, 2016
Agency:
Deutsch
Client:
Target
Production Company:
Psyop
Director:
Laurent Ledru
Director:
Lauren Indovina
Executive Producer:
Luisa Murray
Executive Producer:
Rich Pring
Line Producer:
Michael Schlenker
Director of Photography:
Chris Mably
Editor:
Lance Pereira
VFX Shoot Supervisor:
Lane Jolly
VFX Shoot Supervisor:
Jane Byrne
2D Lead:
Lane Jolly
2D Lead:
Kim Stevenson
Post Producer:
Brian Butcher
Senior Colorist:
Kim Stevenson
3D Lead:
Matt Rampias
Designer:
Denny Khurniawan
Designer:
Paul Cayrol
Designer:
Andrew Park

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