Target Pays Tribute to Star Wars Fans From All Walks of Life

A Teacher and a Bride Are Among the Super Fans in Ad Promoting Franchise Gear

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Target encapsulates the importance of "Star Wars" to so many fans' lives in a spot promoting its latest range of Star Wars-themed gear, available in stores Sept. 30.

The ad, created by Deutsch and produced by Psyop in the iconic black, white and red Star Wars colors, features a diverse selection of different fans. There's a teacher who uses Star Wars to teach Shakespeare, a Mom whose parenting philosophy is Yoda's famous phrase "Do or do not, there is no try," a bride who walked down the aisle accompanied by Storm Troopers and a girl who was inspired by Princess Leia to "take charge." The spot ends by paying tribute to the "rebel in all of us."

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Sep 09, 2016
Production Company:
Laurent Ledru
Lauren Indovina
Executive Producer:
Luisa Murray
Executive Producer:
Rich Pring
Line Producer:
Michael Schlenker
Director of Photography:
Chris Mably
Lance Pereira
VFX Shoot Supervisor:
Lane Jolly
VFX Shoot Supervisor:
Jane Byrne
2D Lead:
Lane Jolly
2D Lead:
Kim Stevenson
Post Producer:
Brian Butcher
Senior Colorist:
Kim Stevenson
3D Lead:
Matt Rampias
Denny Khurniawan
Paul Cayrol
Andrew Park
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