Creativity

Watch Target's Take on 'The Nutcracker' Starring John Legend and Chrissy Teigen

Broadway-Style Spectacular Aired During ABC's "Frozen" Last Night

By Alexandra Jardine. Published on Dec 12, 2016

Editor's Pick

Target finally aired its holiday spectacular "The Toycracker" last night during ABC's broadcast of "Frozen."

The final film, seen here, is the culmination of the holiday campaign by 72andSunny that the retailer has been building up to since October, when it announced that real-life couple John Legend and Chrissy Teigen would star in a Broadway-style production alongside popular toys like Elmo, Batman, Barbie and the Trolls. The campaign's heroine, a little girl named Marisol, has been featured in Target's broadcast spots throughout the season in various stages of putting on the show.

In the final film, Broadway star Isabella Russo plays Clara, Legend is the Rat King and Teigen is the Nutcracker. The production itself has all the hallmarks of a Broadway spectacular, with the stars belting out showstoppers as well as showing off another side to their voices in a memorable rap battle (which Clara wins with a stunning performance culminating in the words "Feliz Navidad.") The original music was written by Benj Pasek and produced by Ariel Rechtshaid.

There are also some great 21st century touches -- like when Clara falls asleep in her room after lamenting that the family Wi-Fi has gone down, or Ken turns to Siri for advice.

It's certainly a new take on "The Nutcracker," and the show-within-a-show approach is sure to help Target stand out this holiday among the retailer's competing for the audience's attention.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Dec 12, 2016
Agency:
72andSunny
Client:
Target
ECD / Partner:
Matt Murphy
Group Creative Director:
Paul Nguyen
Creative Director:
Garrett Jones
Creative Director:
Driscoll Reid
Creative Director:
Adam Szajgin
Designer:
Grace Espejel
Senior Writer:
Peter Hughes
Senior Designer:
Andy Lam
Senior Designer:
Maite Albuquerque
Senior Writer:
Will Tran
Design Director:
Frank Dresme
Junior Designer:
Natasha Cirisano
Chief Production Officer:
Tom Dunlap
Group Production Director:
Angelo Mazzamuto
Senior Producer:
Marisa Wasser
Senior Producer:
Andrew Tucci
Music Producer:
Buzzy Cohen
Senior Producer:
Darryl Hagans
Brand Group Director:
Rhea Curry
Brand Director:
Anna Kaplan
Brand Manager:
Carolyn Chow
Brand Coordinator:
Lindsay Foregger
Director of Brand Innovation:
Kelly Schoeffel
Strategy Director:
Maria Galleriu
Junior Strategist:
Emily Pfitzinger
Partnerships & Legal Director:
Kallie Halbach
Sr. Partnerships & Legal Manager:
LaTanya Ware
Jr. Partnerships & Legal Manager:
Lasha Winn
Jr. Partnerships & Legal Manager:
Ashley Pesses
Production:
Biscuit
Director:
Henry Sedler
Director:
Andreas Nilsson
Line Producer:
Jennifer Gee
Line Producer:
Jay Veal & Jennifer Gee
Executive Producer:
Holly Vega
Director of Photography:
Peter Deming
Director of Photography:
Robert Yeoman
Editorial:
Cut + Run
Editor:
Luc Giddens
Lead Editor:
Ben Campbell
Editor:
Steve Gandolfi
Producer:
Annabelle Dunbar-Whittaker
Executive Producer:
Amburr Farls
Managing Director:
Michelle Eskin
Post Visual Effects:
Method
Telecine:
Jill Bogdanowicz
Visual Effects Supervisor:
Jesse Bradstreet
Visual Effects Supervisor:
James Rogers
Senior Executive Producer:
Stephanie Gilgar
Visual Effects Producer:
Michelle Machado
Producer:
Elizabeth Knovick
Executive Producer:
Kate Urcioli, Josh Kessler
Animation Supervisor:
Daryl Sawchuk
Digital Effects Supervisor:
Troy Moore
CG Supervisor:
Meg Bright-Ryan
Animation Lead:
Samir Patel
Compositing Lead:
Toma Bowen
Lead Flame Artist:
Mark Renton
Tracking Lead:
Juan Colon
Sound Director:
Michael Anastasi, Barking Owl
Producer:
KC Dossett
Mix:
Barking Owl
English Language:
Patrick Navarre
English Language:
Morgan Johnson
Spanish Language:
Luis Rosario
Music House:
Heavy Duty Projects
Composed / Arranged / Produced by:
Ariel Rechtshaid
Lyrics:
Benj Pasek
Choreographer:
Vincent Patterson
Mixer:
Patrick Navarre
Producer:
Ashley Benton
Executive Producer:
Kelly Bayett
Brand Manager:
Nai Gregory
Brand Manager:
Nai Gregory
Brand Coordinator:
Devin Harrison
Brand Coordinator:
Devin Harrison

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.