Creativity

A Mini Captain America Rules the Playground in This Fun Spot From Target

Ad Promotes Superhero Costumes Ahead of 'Captain America: Civil War'

By Alexandra Jardine. Published on Apr 28, 2016

Editor's Pick

Target is promoting its super hero gear for Marvel's upcoming "Captain America: Civil War" with a colorful, fun spot featuring a cute mini Captain America in a futuristic school playground.

The spot, by 72andSunny, follows a group of friends suited up as different superheroes -- Black Panther, Falcon, War Machine, Spider-Man, Winter Soldier, Black Widow, Captain America and Iron Man -- in a game of tag. In a nice touch, the elusive Iron Man is finally revealed to be a little girl, as the masks are ripped off and it's back to the (Target-themed) school after recess. Augustus Punch at the appropriately named Superprime Films directed.

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Credits

Date
Apr 28, 2016
Agency:
72andSunny
Chief Executive Officer:
Brian Cornell
Client:
Target
Chief Marketing Officer:
Jeff Jones
Chief Creative Officer:
Todd Waterbury
VP Creative:
Scott Swartz
Group Associate Creative Director:
Scott Swartz
Director of Brand Category Marketing:
Gaye Dean
Senior Specialist of Brand Category Marketing:
Erin Purdy
Media Strategy:
Ashleigh Peltier
Broadcast Producer:
Abby Ruben
Founder, Chief Creative Officer:
John Boiler
Partner, Executive Creative Director:
Bryan Rowles
Group Creative Director:
Sara Rose
Creative Director:
Garrett Jones
Writer:
Peter Hughes
Designer:
Andy Lam
Executive Producer:
Danielle Tarris
Film Producer:
Katie McCain
Group Brand Director:
Judson Whigham
Brand Director:
Danielle Gard
Brand Manager:
Camille Yaptinchay
Brand Coordinator:
Joslyn Summerset
Co-Lead of Strategy / Group Strategy Director:
Kelly Schoeffel
Strategy Director:
Maria Galleriu
Senior Strategist:
Katherine Zeng
Business Affairs Director:
Alex Lebosq
Business Affairs Manager:
Hector Olguin
Production Company:
Superprime Films
Director:
Augustus Punch
Director of Photography:
Edu Grau
Production Designer:
Tino Schaedler
Costume Designer:
Liz Boates
Line Producer:
Betsy Blakemore
Executive Producer:
Roger Zorovich
Executive Producer:
Rebecca Skinner
Editorial Company:
Exile
Editor:
Shane Reid
Editorial Producer:
Michael Miller
Editorial Assistant:
Zaldy Lopez
Executive Producer:
Carol Lynn Weaver
Visual Effects:
Method Studios
Visual Effects Supervisor:
Benjamin Walsh
Compositing Supervisor:
Ian Holland
CG Supervisor:
Nate Shaw
Senior Producer:
Pip Malone
Executive Producer:
Stephanie Gilgar
Color:
Company 3
Colorist:
Stefan Sonnenfeld
Mix Company:
Formosa
Mixer:
John Bolen
Artist:
Charles Bradley
Track Title:
Ain't It a Sin

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