Creativity

Target Is Giving Adele Lovers Three Exclusive Tracks

Retailer's CD Offers Even More Songs

By Alexandra Jardine. Published on Nov 23, 2015

Editor's Pick

Much has been made about Adele's decision to refrain from releasing her new album "25" on streaming services. Even Target has gotten in on the game to get consumers buying the album itself at its stores or its e-commerce site with a special edition of her album. The retailer has ingeniously secured a deal with the British songstress to give people who buy her CD three exclusive extra tracks.

The extra tracks, "Can't Let Go," "Lay Me Down" and "Why Do You Love Me" can be ordered online with the Target Exclusive CD; to whet their appetites, fans can also see video clips like the one above or this one, from seven of the other songs on "25" at the Target website. The ads also happen to be running --- a lot -- on broadcast TV streaming, and admittedly they've gotten us wanting for more.

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About

Credits

Date
Nov 23, 2015
Client:
Target/Adele

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