Tate Britain: Create Your Own Collection

Call it tradition trumping technology. The 2006 Cannes Lions International Advertising Festival Outdoor Grand Prix winner is this Tate Britain poster work, from Fallon/London. Remarkably enough, it beat out Whybin/TBWA's Adidas "Be the Ball&quo

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Call it tradition trumping technology. The 2006 Cannes Lions International Advertising Festival Outdoor Grand Prix winner is this Tate Britain poster work, from Fallon/London. Remarkably enough, it beat out Whybin/TBWA's Adidas "Be the Ball" stunt in New Zealand, which dazzled downtown Auckland last December (click here for that). The Tate work, which cleverly prescribes a detailed regimen of art viewing as the cure for what ails you, be it a breakup or a hangover, "really changes the way you can experience art," says Cannes jury president Fernando Vega Olmos, also president of Vega Olmos Ponce, Lowe's Argentine outpost. "It's a fantastic idea, helping you to connect art with your everyday life." He notes that some jurors feel "Be the Ball" is a "better idea because it allows you to have a brand experience," but Tate won out on the strength of the fact that it "goes beyond the layout and design characteristic of posters
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About

Credits
Date
Jun 21, 2006
Executive Creative Director:
Richard Flintham
Executive Creative Director:
Andy McLeod
Creative Director:
Richard Flintham
Art Director/Copywriter:
Juan Cabral
Typographer:
Ginny Carrel
Client:
Tate Britain
Agency:
Fallon London
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