Creativity

TaylorMade Captures Wintering Golfers' Frustration Beautifully in a Spot Anticipating Spring

Film Is First Work From Zambezi

By Alexandra Jardine. Published on Mar 10, 2016

Editor's Pick

Frustrated wintering golfers will love this spot from TaylorMade, in which it empathizes with their longing for the advent of spring. The ad beautifully captures their stir-craziness, depicting them staring out the window at the snow, practicing indoors as an amateur or being a bored professional (pro golfer Jason Day appears in the film.)

"The Wait" is Zambezi's first brand ad for TaylorMade and was shot on and around Hazeltine National Golf Course in Chaska, Minnesota (which will host the 2016 Ryder Cup).

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About

Credits

Date
Mar 10, 2016
Agency:
Zambezi
Client:
Taylor Made

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