Your Brain on Coffee, As Imagined by Frank Budgen

Beatty McGuinness Bungay Ad for U.K. Brand Taylors of Harrogate Defies Category

Published on May 15, 2014

Editor's Pick

This surreal spot for British coffee brand Taylors of Harrogate aims to recreate what apparently happens in your brain when you drink great coffee. Shot by top director Frank Budgen (known for his twisty takes on his subjects) through Beattie McGuinness Bungay, it's the brand's first-ever TV ad. According to the company, it aims to "shake up the stale world of coffee advertising."

Set to what sounds like birdsong (in fact it's a mid-19th century song called "Listen To The Mockingbird"), the whole ad revolves around whirling abstract images, patterns and lights.Only at the end do we see the packshot and the strapline, "Welcome to Coffee." It's certainly different for the category -- and if coffee really does that to your brain, we'll go on taking it (sorry, drinking it).

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


May 15, 2014
Beattie McGuinness Bungay
Taylors of Harrogate
Trevor Beattie
Creative Director:
Simon Bere
Tom Sillars
Danny Asensio
Frank Budgen
Production Company:

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.