Creativity

Your Brain on Coffee, As Imagined by Frank Budgen

Beatty McGuinness Bungay Ad for U.K. Brand Taylors of Harrogate Defies Category

Published on May 15, 2014

Editor's Pick

This surreal spot for British coffee brand Taylors of Harrogate aims to recreate what apparently happens in your brain when you drink great coffee. Shot by top director Frank Budgen (known for his twisty takes on his subjects) through Beattie McGuinness Bungay, it's the brand's first-ever TV ad. According to the company, it aims to "shake up the stale world of coffee advertising."

Set to what sounds like birdsong (in fact it's a mid-19th century song called "Listen To The Mockingbird"), the whole ad revolves around whirling abstract images, patterns and lights.Only at the end do we see the packshot and the strapline, "Welcome to Coffee." It's certainly different for the category -- and if coffee really does that to your brain, we'll go on taking it (sorry, drinking it).

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About

Credits

Date
May 15, 2014
Agency:
Beattie McGuinness Bungay
Client:
Taylors of Harrogate
ECD:
Trevor Beattie
Creative Director:
Simon Bere
Creative:
Tom Sillars
Creative:
Danny Asensio
Director:
Frank Budgen
Prod. Co.:
Gorgeous

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