TBWA/Media Arts Lab is a decade old, and to celebrate, Lee Clow got a tattoo.
This video released by the agency shows him getting the agency's updated bear logo permanently imprinted on his arm, and looking very happy about it all. The artist behind it? Scott Campbell, who appeared last year in an Apple Watch ad.
Although this is apparently Mr. Clow's first piece of body art, attendees of Cannes two years ago might remember that they received a tattoo of Clow himself as part of their goody bag. Perhaps that says something about his status: becoming a tattoo before you receive one.