TBWA: Toy Lab

This holiday season, TBWAToronto made clients happy by making their kids happy. Instead of making ads, TBWA made toys designed by clients' kids.

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The holiday card can be a headache to create and a bore to read in an already fraught season, which is why this year TBWAToronto went with the personalized holiday gift for clients' children. TBWA got the kids to draw the most awesome toy possible and then had the results 3D printed and given to the young designers. Happier kids, happier clients, TBWA says, and we think its on to something.

McKinney also played with the traditional December missive this year, allowing people to rent virtual gingerbread houses through Gingerbread BNB. The money is going to a charity that will help homeless New York families find very real and much-needed shelter this season.

Dec 16, 2014
TBWA Toronto
JP DeLeon
3D Printing:
MakeLab Toronto
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