Creativity

TEDx Amsterdam: Balloons

Destroy and Create.

Published on Nov 27, 2012

Editor's Pick

Mankind is just as good as destruction as it is creation. And like yin and yang, both are necessary for creativity. TEDx Amsterdam and agency We Are Pi beautifully illustrate this dichotomy in "Balloons," an art project in partnership with artist Guido Verhoef. The video, which shows creation borne out of (and despite) destruction, spotlights "Human Nature," the continuing theme of this year's TEDx Amsterdam event, which will explore the limitations and possibilities of humanity.

Earlier this year, We Are Pi worked on "Human Kaleidoscope," another visual treat that showed a massive human arabesque, all captured in camera. For TEDx Amsterdam last year, they worked on a brain made of human dancers.

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About

Credits

Date
Nov 27, 2012
Agency:
WE ARE PI
Client:
TEDx Amsterdam
Strategy:
Alex Bennett Grant
Creative Director:
Hobson Chant
Producer:
Jamie Nami Kim
Production Company:
UNIT C.M.A.
Director:
Corriette Schoenaerts
Producer:
Naomi Bais
Production Manager:
Lennart Deen
Art Director:
Rogier Tolen
Art Director:
Roche Wong
Director of Photography:
Camille Herren
Camera Operator:
Justin Bodekamp
Camera Operator:
Jochem van Ingen
Camera Operator:
Jasper Verkaart
Camera Assistant:
Tein Brouwer
Making of Camera:
Lisette Spiegeler
Sound:
Marcel van Stralendorff
Choreographer:
Laura Hastings
Lead Balloon Artist:
Guido Verhoef
Film Titles:
Nessim Higson
Post Production:
Glassworks
Sound Design:
Kaiser Sound
Sound Design:
Toolbox
Music/Original Score:
Toolbox
Music/Original Score:
Pigeon Horse Sex Tennis
Composer:
Pigeon Horse Sex Tennis
Musician:
Snowapple
Percussion:
Alan 'Gunga' Purves
Photographer:
Corriette Schoenaerts
Post Production:
Magic Group
Location:
Mediawharf Monumenten BV
Design:
Nessim Higson
Balloon Artists:
Guido Verhoef
Balloon Artists:
Arne Wielheesen
Balloon Artists:
Micha de Haan
Broadcast Coordinator:
Feller Media
Titles:
Nessim Higson
Design & Production:
Nessim Higson
Social Seeding:
7th Chamber

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