TEDx: Bulb

Good idea.

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JWT Singapore designed a lightbulb as a giveaway for the inaugural TEDxSummit 2012 held in Doha in April.

The bulb -- a well-known symbol of 'eureka' all over the world, has a bit of a TEDx twist with the filament spelling out 'TEDx'. The packaging for the bulb could be inverted and used as a lamp base, and a power cord was included.

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May 18, 2012
JWT Singapore
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