Creativity

Telefonica Foundation: Beer for Kids

Not suitable for children.

Published on May 17, 2012

Editor's Pick

Brazil's Telefonica Foundation, which works to fight the abuse and exploitation of children and teenagers, created a product called 'Beer for Kids' to draw attention to the issues. Over a thousand packs of the fake beer brand, created by Y&R Sao Paolo, were placed in 20 supermarkets in regular beer point of sale aisles during the Carnival period in March, when beer consumption is high. The idea was to attract people's attention and highlight that there are 'some things that are not for children' - the message on the back of the packaging.

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Credits

Date
May 17, 2012
Agency:
Y&R Sao Paulo
Client:
Telefonica Foundation
Media:
Outdoor/Ambient
Chief Creative Officer:
Rui Branquinho
Creative Director:
Rui Branquinho
Creative Director:
Flavio
Creative Director:
Flavio Casarotti
Creative Director:
Jorge Iervolino
Creative Director:
Victor Sant Anna
Art Director:
Daniel Salles
Copywriter:
Roberto Kilciauskas
Illustrator:
Elisa Sassi
Print Agency Producer:
Elaine Carvalho
Print Agency Producer:
Robinson Silva
Art Buyer:
Monica Beretta
Art Buyer:
Stephanie Wang
Pre-Production:
Acao
Media Team:
Gustavo Gaion
Media Team:
Cassiano Oliva
Media Team:
Fabio Moraes
Media Team:
Daniela Melito
Media Team:
Flavia Tonicelo

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