Telefonica Foundation: Beer for Kids

Not suitable for children.

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Brazil's Telefonica Foundation, which works to fight the abuse and exploitation of children and teenagers, created a product called 'Beer for Kids' to draw attention to the issues. Over a thousand packs of the fake beer brand, created by Y&R Sao Paolo, were placed in 20 supermarkets in regular beer point of sale aisles during the Carnival period in March, when beer consumption is high. The idea was to attract people's attention and highlight that there are 'some things that are not for children' - the message on the back of the packaging.

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About

Credits
Date
May 17, 2012
Agency:
Y&R Sao Paulo
Client:
Telefonica Foundation
Media:
Outdoor/Ambient
CCO:
Rui Branquinho
CD:
Rui Branquinho
CD:
Flavio
CD:
Flavio Casarotti
CD:
Jorge Iervolino
CD:
Victor Sant Anna
AD:
Daniel Salles
CW:
Roberto Kilciauskas
Illustrator:
Elisa Sassi
Print Agency Producer:
Elaine Carvalho
Print Agency Producer:
Robinson Silva
Art Buyer:
Monica Beretta
Art Buyer:
Stephanie Wang
PreProduction:
Acao
Media Team:
Gustavo Gaion
Media Team:
Cassiano Oliva
Media Team:
Fabio Moraes
Media Team:
Daniela Melito
Media Team:
Flavia Tonicelo
Category
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