Creativity

Telegraph UK: Fashion and Beauty Channel

The new look of fashion.

Published on Sep 07, 2010

Editor's Pick

UK digital agency MadeByMany debuted a revamped site for Telegraph's Fashion and Beauty Channel, the publication's most commercially successful destination. MadeByMany worked hand in hand with Telegraph's Digital Futures team and fashion and beauty editorial group on the new design, a more lux-format that makes the site a better venue for showcasing fashion editorial and premium advertising.

The new look and features make it a more worthy competitor to online mags, social shopping sites and online fashion retailers publishing their own editorial content. One of the key additions is I-SPIED, a new section that showcases the best fashion and beauty products, as determined by Telegraph editors. The products live in the section but are also embedded throughout the site into articles and galleries, with links to where they can be directly purchased.

Read more about the redesign on the Made By Many blog.

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About

Credits

Date
Sep 07, 2010
Client:
Telegraph UK
Digital Agency:
Madebymany

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