Creativity

Televisa Cine: Outdoor "Mexican" Standoff

There's nothing better for publicity than having your billboard taken down, and Santa Monica's Eleven-Eleven Advertising (www.1111advertising.com), a year-old

Published on May 13, 2004

Editor's Pick

There's nothing better for publicity than having your billboard taken down, and Santa Monica's Eleven-Eleven Advertising (www.1111advertising.com), a year-old motion picture advertising agency, is on the board, so to speak, two times with just this feat. A few weeks ago, the company launched the California ad campaign for a new feature film, A Day Without A Mexican ( www.adaywithoutamexican.com), which opens May 14. As the title implies, the comedy posits, according to its producers, "a California in which one morning a third of the population has simply disappeared. A thick fog surrounds the state, and communications outside its boundaries are completely cut off. As the day goes by, it is revealed that 14 million Hispanics who were living in California are no longer there. Chaos, tragedy, and comedy quickly ensue." Complaints from Angelenos

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About

Credits

Date
May 13, 2004
Client:
Televisa Cine
Creative Director:
Glenn Garland
Art Director/Copywriter:
John Ayers
Agency:
WongDoody

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