Creativity

Norway's Telia Assembles the 'World's First Cake Made by Drones'

Baking Stunt Promotes Telco's 4G Coverage

By Alexandra Jardine. Published on Sep 30, 2016

Editor's Pick

A spot from Norwegian mobile operator Telia is claimed to feature the "world's first cake made by drones."

The company has been running TV ads in which drones fly around the country looking for locations with 4G coverage. So, to mark recent coverage tests that suggest it has the best 4G coverage in Norway, it mobilized drones in a spot to celebrate this.

Agency DDB Oslo teamed up with drone operators Tilt to create the ad, which sees the drones assemble a tiered cake, frosting and decorations, and even blow out the candle -- all without the help of human hand. You can see more about how it was done in a Making Of film.

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About

Credits

Date
Sep 30, 2016
Agency:
DDB Oslo
Client:
Telia
Production Company:
Animasjonsdepartementet
Drone Operator:
Tilt

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