Telus: Canadian Idol - Ron Ronn

In conjunction with mobile brand Telus's sponsorship of Canadian Idol, Toronto-based agency Taxi has launched a campaign that introduces us to the fictional character Ron Ronn, a 23-year-old aspiring singer/songwriter who was rej

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In conjunction with mobile brand Telus's sponsorship of Canadian Idol, Toronto-based agency Taxi has launched a campaign that introduces us to the fictional character Ron Ronn, a 23-year-old aspiring singer/songwriter who was rejected by Idol.

On its dedicated Ron Ronn microsite, Taxi is unveiling ten brief webisodes every Monday following each Canadian Idol broadcast that highlight the character's (mis)adventures and his various uses of the Telus smartphone. On the homepage, visitors can also explore an illustrated landscape of Ron's world by moving their mouse in any direction. Take a stroll through hills, valleys and even a rainbow to find his best friend Mueller, who is hidden in twelve different areas of the page. Each Mueller found unlocks a different factoid about Ron (i.e. he loves dolphins), and by finding all twelve, one gets a free autographed jpeg of the wannabe pop star.

There are also wallpapers, a fake concert poster and original Ron tunes available for download as well as a pop-up menu that lets you further explore Telus smartphone features. Here, you can watch Ron Ronn and Mueller in action as they use the phone's GPS tool to get to an autograph session or Google to gain "perplexing knowledge."


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About

Credits
Date
Aug 06, 2008
Client:
Telus
Agency:
Taxi Canada
Executive Creative Director:
Steve Mykolyn
Creative Director:
Rose Sauquillo
Art Director:
Simon Au
Copywriter:
Paul Constantakis
Interactive Art Director:
Dave Luxton
Interactive Programming:
Pixel Pusher
Interactive Programming:
Matt Burtch
Interactive Production Director:
Amy Miranda
Interactive Producer:
Christian Bailey
Agency Producer:
Sam Benson
Illustration:
Nabil Elsaadi
Brand Lead:
Natalie Armata
Production Company:
Blink Pictures
Director:
Adam Brodie
Director:
Dave Derewlany
Producer:
Jane Kessler
Line Producer:
Cindy Marshall
Cinematographer:
Brendan Steacy
Editorial Company:
Relish
Editor:
Tanis Darling
Editor:
Graham Chisholm
VFX:
Relish
VFX:
567 Visual Effects Incorporated
Audio Post Production:
Resolve Audio
Music/Sound Design:
Vapor Music

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