Pet Food, Nike Style; Mars Shoots and Scores With Temptations Tumblers Ad

adam&eve/DDB Turns LOLCats Into Athletes in Hilarious New Spot

Published on Sep 04, 2014

Editor's Pick

Mars-owned cat treat brand Temptations Tumblers has done something stunningly original with a petfood ad -- it's created a spot that looks like it's for Nike or Adidas. As the spot opens, its muscular sportswear-clad stars, black background and soundtrack all look familiar; but turns out it's cat treats, not basketballs, these people are throwing. They're soon joined by their athletic felines (naturally including one who looks like Grumpy Cat -- the cat's real name is Fizgig). The ad ends with the tagline (and Twitter hashtag) #time to play ball. The agency, adam&eve/DDB, scores highly both on doing something different for the category and showing up the cliches of sports advertising. And, of course, for including LOLcats.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Sep 04, 2014
Adam & Eve/DDB London
Executive Creative Director:
Ben Priest
Mars Petcare
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Emer Stamp
Creative Director:
Richard Brim
Creative Director:
Daniel Fisher
Rory Hall
Art Director:
Steph Ellis
Michelle Gilson
Media Agency:
Digitas US
Production Company:
P for Production
Adam & Will
Jonathan Casey
Soundtrack name and composer:
Revolusion, Elliphant
Smoke & Mirrors
Audio Post-Production:
Smoke & Mirrors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.