Creativity

Pet Food, Nike Style; Mars Shoots and Scores With Temptations Tumblers Ad

adam&eve/DDB Turns LOLCats Into Athletes in Hilarious New Spot

Published on Sep 04, 2014

Editor's Pick

Mars-owned cat treat brand Temptations Tumblers has done something stunningly original with a petfood ad -- it's created a spot that looks like it's for Nike or Adidas. As the spot opens, its muscular sportswear-clad stars, black background and soundtrack all look familiar; but turns out it's cat treats, not basketballs, these people are throwing. They're soon joined by their athletic felines (naturally including one who looks like Grumpy Cat -- the cat's real name is Fizgig). The ad ends with the tagline (and Twitter hashtag) #time to play ball. The agency, adam&eve/DDB, scores highly both on doing something different for the category and showing up the cliches of sports advertising. And, of course, for including LOLcats.

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About

Credits

Date
Sep 04, 2014
Agency:
Adam & Eve/DDB London
Executive Creative Director:
Ben Priest
Client:
Mars Petcare
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Emer Stamp
Creative Director:
Richard Brim
Creative Director:
Daniel Fisher
Copywriter:
Rory Hall
Art Director:
Steph Ellis
Planner:
Michelle Gilson
Media Agency:
Digitas US
Production Company:
P for Production
Director:
Adam & Will
Editor:
Jonathan Casey
Soundtrack name and composer:
Revolusion, Elliphant
Post-production:
Smoke & Mirrors
Audio Post-Production:
Smoke & Mirrors

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